Sales Force automation is abbreviation to SFA, and SFA is basically a software to automate the business tasks of sales, customer data, order records, generating proposals or quotes, promotional offers, adding/updating new outlets opened in respective areas, instantaneous discounts, manage dealers recommendation, managing province, managing partners, and employees performance chart. Sales force automation means a system to trail and manage sales activities for individual sales reps or for even big outsized team.
As the integration of SFA system is done company wide integration as per the need it could be for marketing or among different departments. If SFA is adopted by marketing and sales department it would really save lot of potential time of the sales reps. as there would be less of duplication as the sales people might contact same client for the same brand promotion but due to SFA that duplication can be curtailed. Also helps the sales department to check the features that allow the tracking and profile of the customers to be contacted.
SFA should provide information related to related to individuals, companies, and even specific transactions. A trust worthy sales force automation would provide the quick stats to the sales manager or higher authority and vice president about the run of sales representatives.
Sales force automation would provide the sales trend of business with the promotions and scheme updates. Customer alerts to keep providing them knowledge about the previous call history, the right sales force automation (SFA) software will keep the sales team and those departments that bear their labors contented. This will indirectly cater the customers. The SFA software would cause uncertainty and irritation. But the good sales force automation software would assist the sales team in closing and targeting the sales.